This "Evil Stick" is a children's toy sold at the dollar store. When you peel back the foil a girl slitting her wrist is shown, it plays creepy music and her eyes
Disturbing image hidden in dollar store toy | cbs8.com
Mother buys 'princess wand;' Finds disturbing hidden image on it | WGN-TV
Princess wand toy revealed to demonic image | Know Your Meme